WESTLAKE VILLAGE, Calif., Sept. 20 /PRNewswire/ -- firstsource.com has named MS&L Global Technology to conduct a full-scale public relations and marketing program. MS&L will work to build market preference for firstsource.com as the leading business-to-business portal on the Web, through an aggressive communications campaign targeting computer-trade/general- business media and analysts, key industry influencers, partners, vendors, distribution channels and customers and prospects.
firstsource.com's Web site utilizes its proprietary, in-house virtual inventory software application to tap into a wide range of business product supplier inventories ranging from office supplies to computer products. This enables small- to medium-sized businesses to search, compare, price and purchase office products and services directly from multiple suppliers. The site will also offer real-time online assistance where users can communicate with live "Web coaches" customer service representatives via phone or text conferencing to assist with their online shopping.
MS&L Global Technology, part of Manning Selvage & Lee, is the leader in Creating Preference(TM) the art of influencing and changing behavior through strategic marketing initiatives based on analysis and insights. The company has demonstrated success with industry leaders and emerging companies alike, in virtually all technology markets. "Change is a constant force in the world of high technology and firstsource.com has recognized that their public relations firm must be able to analyze and predict trends, and develop insights that will put them ahead in both the Internet and E-commerce arenas," said Bonnie Quintanilla, senior vice president, MS&L Global Technology.
About firstsource.com
firstsource.com, a subsidiary of En Pointe Technologies, Inc. (Nasdaq: ENPT), is a leading online provider of one stop business solutions. firstsource.com provides small- and medium-sized businesses with the products, services and resources to empower them to grow into big businesses faster. firstsource.com has received numerous prestigious Internet awards for its customer service including being listed in Inc.'s 500 for two consecutive years and earning a four-star rating from PC/Computing. firstsource.com also bears the Better Business Bureau seal.
About MS&L Global Technology
MS&L Global Technology is part of the worldwide Manning Selvage & Lee network, which includes 63 offices spanning 47 countries. MS&L's customers include Earthlink, eBay, IBM, Hewlett Packard, Motorola, and NMB Technologies. Founded in 1938, MS&L is the eighth largest public relations firm in the world.
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